How much does the pot base cost in a hot pot restaurant? Hot topics and price comparison on the entire network in the past 10 days
Recently, the price of hot pot base has become a hot topic on social platforms, with consumers in many places reporting that the unit price of some brands of pot base exceeds 100 yuan. This article combines hot spot data from the entire Internet in the past 10 days to sort out the price and consumption trends of hotpot brands across the country.
1. Review of hot search events
1.#Is the charge for hotpot pot base reasonable?Topic reading volume reached 230 million (Weibo)
2.#A certain chain hot pot clear soup base 98 yuan#Triggering price controversy (Tik Tok hot list)
3. Chengdu Market Supervision Bureau carries out special inspection on prices in the hot pot industry (Baidu hot search)
2. Price comparison of mainstream brand pot bottoms
| brand | Pot bottom type | price range | Popular city reference prices |
|---|---|---|---|
| Haidilao | Butter/bacteria soup | 78-128 yuan | Beijing 108 yuan (standard pot) |
| xiaolongkan | Classic red pot | 68-98 yuan | Shanghai 88 yuan (full pot) |
| xiabuxiabu | spicy/tomato | 39-59 yuan | Shenzhen 49 yuan (single pot) |
| Dalongyi | Signature butter | 88-118 yuan | Chengdu 98 yuan (full pot) |
| Get together | Spicy/Fawfish Maw Chicken | 69-129 yuan | Hangzhou 109 yuan (double combination) |
3. Focus of consumer disputes
1.Price difference factors:The cost of raw materials (butter, spices, etc.) increased by 17% year-on-year (data from China Catering Association)
2.Regional price difference:The average price in first-tier cities is 35% higher than that in second- and third-tier cities
3.Charging model:68% of respondents support "charging by person" (survey of 10,000 people on a food platform)
4. Latest Industry Trends
| Date | event | Scope of influence |
|---|---|---|
| August 5 | Chongqing releases white paper on hot pot costs | Announcement of cost structure of 21 brands |
| August 8 | Internet celebrity store's "free hot pot" leads to queues | The number of receptions in a single day exceeded 2,000 tables |
| August 10 | Sales of hot pot base ingredients on e-commerce platforms increased by 40% | Homemade new trend |
5. Consumption Suggestions
1.Selection tips:The double pot base is more cost-effective (the average price is 20-30 yuan lower than that of a single pot)
2.Discount channels:Purchase through the official APP and enjoy 30% off on pot bases
3.Alternative:Self-purchased brand base material (average market price 15-40 yuan/pack)
Data shows that the price of hot pot bases will increase by 12.8% year-on-year in 2023, but the industry is reducing costs through digital management (such as smart stir-fry machines). Consumers can choose dine-in or home hotpot options based on actual needs and respond rationally to price fluctuations.
check the details
check the details
en
