How much does a pound of Wenchang chicken cost? Analysis of recent market prices and hot topics
Recently, as a specialty agricultural product in Hainan, price fluctuations and market demand for Wenchang chicken have become a hot topic for consumers. This article will combine the hot topics on the Internet in the past 10 days to provide you with a structured analysis of the market conditions and related content of Wenchang chicken.
1. Current market price of Wenchang chicken (data as of 2023 latest statistics)
| area | Retail price (yuan/jin) | Wholesale price (yuan/jin) | Year-on-year increase or decrease |
|---|---|---|---|
| Haikou, Hainan | 28-35 | 22-26 | +5% |
| Guangzhou, Guangdong | 32-40 | 25-30 | +8% |
| Beijing | 38-45 | 30-35 | +12% |
| Shanghai | 36-42 | 28-32 | +10% |
2. Core factors affecting prices
1.seasonal demand changes: The peak season for catering stocking before the Spring Festival pushes up prices, and supply exceeds demand in some areas.
2.Increase in breeding costs: Feed prices increased by 18% year-on-year, and labor costs increased by approximately 15%.
3.Logistics and transportation: Cold chain transportation costs in winter increase by an average of 20% compared to autumn.
| cost item | Same period in 2022 | 2023 current | Range of change |
|---|---|---|---|
| Corn feed (yuan/ton) | 2800 | 3300 | +17.8% |
| Chick price (yuan/feather) | 4.5 | 5.2 | +15.6% |
| Vaccine cost (yuan/only) | 1.8 | 2.1 | +16.7% |
3. Correlation of hot topics across the entire network
1.The prepared dish track is hot: The sales of Wenchang Chicken's boiled chicken pre-made dishes on the e-commerce platform increased by 200% month-on-month, driving demand for raw materials.
2.Hainan Free Trade Port Construction: Thanks to favorable policies, the export volume of Wenchang chicken to Singapore and Malaysia increased by 35% year-on-year.
3.food safety incident: It was exposed that a certain Internet celebrity restaurant used fake Wenchang chicken, triggering consumer discussions on the traceability system.
| E-commerce platform | Pre-made menu items | Monthly sales volume (pieces) | Unit price (yuan) |
|---|---|---|---|
| Tmall | Wenchang Chicken Gift Box (2.5kg) | 8500+ | 168 |
| Jingdong | Instant Wenchang Chicken (500g) | 6200+ | 59 |
| Pinduoduo | Frozen Wenchang chicken (whole) | 12000+ | 45 |
4. Suggestions on purchasing
1.Identify geographical indications: Genuine Wenchang chicken anklets bear the words "Hainan Wenchang Chicken" and a traceability QR code.
2.Freshness identification: High-quality live chickens have bright red combs and tight feathers. The skin should be light yellow after slaughter.
3.price warning: The so-called "Wenchang chicken" priced below 20 yuan/jin is most likely a counterfeit variety.
5. Future Price Forecast
According to data from the Early Warning Center of the Hainan Provincial Department of Agriculture, the Wenchang chicken stock in 2023 will increase by 8% year-on-year, and prices are expected to fall by 5-8% after the Spring Festival. However, affected by the growth in demand for branding operations and deep processing, long-term prices will remain high.
Note: The data in this article are synthesized from the official website of the Ministry of Agriculture and Rural Affairs, Hainan Provincial Price Monitoring Center, public data from major e-commerce platforms and media reports.
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