How much does a bouquet of carnations cost? ——Price trends and consumer guide before and after Mother’s Day in 2024
As Mother's Day approaches, the price fluctuations of carnations, the "standard" holiday gift, have once again become a hot topic on the Internet. This article combines the hot data of the entire network in the past 10 days to provide you with an in-depth analysis of the current carnation market price pattern.
1. Real-time price list of carnations in key cities across the country
| City | Single retail price (yuan) | 20 bouquets (yuan) | Gift box (yuan) |
|---|---|---|---|
| Beijing | 5.8-9.6 | 128-258 | 198-398 |
| Shanghai | 6.2-10.5 | 158-288 | 228-458 |
| Guangzhou | 4.5-7.8 | 88-188 | 168-328 |
| Chengdu | 5.0-8.2 | 108-208 | 178-358 |
| Wuhan | 4.8-7.5 | 98-178 | 158-298 |
2. Three major influencing factors of price fluctuations
1.Changes in origin supply: Yunnan, as a major production area, has recently experienced a 12% reduction in production due to rainy weather, directly affecting an 18% increase in wholesale prices.
2.Increase in logistics costs: After the May Day holiday, national highway freight traffic increased by 23% year-on-year, and cold chain transportation costs increased by 7.5% from the previous month.
3.Holiday consumption expectations: E-commerce platform pre-sale data shows that carnation orders are expected to surge by 300% in the three days before Mother's Day, and some flower shops have launched dynamic pricing mechanisms.
3. Consumer Behavior Research Data
| Purchase channels | Proportion | Average price (yuan/bundle) | Satisfaction |
|---|---|---|---|
| Offline flower shop | 42% | 156 | 87% |
| Takeaway platform | 28% | 138 | 79% |
| Community group buying | 18% | 89 | 72% |
| Live e-commerce | 12% | 118 | 81% |
4. Cost-effective purchasing suggestions
1.Place order 3-5 days in advance: To avoid the peak period of holiday premiums, current monitoring data shows that flower prices increase by about 3.8% every day.
2.Choose a mixed bouquet: The combination of carnations + roses is the most cost-effective, and the average price is 15-20% lower than that of a pure carnation bouquet.
3.Pay attention to special varieties: New varieties such as multi-head carnations and mini carnations are in sufficient supply, and the price is 30% lower than traditional single-head varieties.
5. Maintenance cost reference
| Maintenance project | Average daily cost (yuan) | Extend flowering period |
|---|---|---|
| Nutrients | 0.8 | 3-5 days |
| Fungicide | 0.5 | 2-3 days |
| Special vase | 2.0 (evenly divided) | -- |
It is worth noting that the number of views of the #carnationfree# topic on social media has exceeded 120 million, and young consumers are more inclined to buy potted carnations. The price range of such products is 35-88 yuan per pot, and they have the characteristics of secondary blooming.
From the perspective of consumption trends, carnation consumption in 2024 will present three major characteristics:Advance the pre-sale cycle(7 days earlier than last year),Diversified gift mix(Gift boxes with tea/skin care products increased by 145%),Extension of consumption scenarios(Usage rate increases in scenes such as Teachers’ Day and Nurses’ Day).
It is recommended that consumers check prices in real time through price comparison tools. Current historical price curves on mainstream platforms show that flower prices will reach their peak on Mother’s Day, 60-80% higher than on weekdays. Consume rationally and let every carnation convey the most sincere emotions.
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