How to conduct voting activities on WeChat public accounts: 10 days of hot topics and practical guides on the entire network
Recently, WeChat public account voting activities have become a popular tool for enterprises, self-media and community operations. Combining the hot data of the entire network in the past 10 days, we have compiled the core gameplay, hot topic references and operation steps of the voting activity to help you quickly increase user participation.
1. Reference for popular voting topics on the entire network (last 10 days)
| Ranking | topic type | heat index | Applicable scenarios |
|---|---|---|---|
| 1 | Best Employee of the Year Selection | ★★★★★ | internal activities |
| 2 | Mother's Day Creative Gift PK | ★★★★☆ | holiday marketing | 3 | Campus Top Ten Singers Competition | ★★★☆☆ | educational institution |
| 4 | New product trial experience voting | ★★★☆☆ | Brand promotion |
2. 5-step process of WeChat public account voting activity
1. Clarify the goals of the activity
• Recruitment: To pass the vote, you need to follow the public account
• Promotion: Set daily voting limits
• Conversion: Jump to the product page after voting
2. Choose a voting tool
| Tool name | Core functions | suitable for scale |
|---|---|---|
| WeChat Voting Mini Program | Native experience, no need to jump | Small and medium-sized activities |
| Third-party voting platform | Advanced data analysis | big events |
3. Design activity rules
• Time period: 3-7 days recommended
• Prize settings: physical prizes + certificates of honor
• Anti-swipe mechanism: IP restriction + verification code
4. Promotion channel combination
| channel | open rate | cost |
|---|---|---|
| Public account tweets | 15%-25% | low |
| circle of friends poster | 8%-12% | in |
5. Key points of data review
• Number of participants vs total number of votes cast
• Activity curve for each time period
• Proportion of user source channels
3. 3 Tips to Increase Voter Turnout
1. Visual stimulation method
Design exclusive posters for candidates, including QR codes directly connected to the voting page.
2. Progress incentive method
Real-time display of "current ranking" and "X votes away from the previous place".
3. Fission propagation method
Set up the "invite friends to cheer" function and get additional voting rights.
4. Precautions
• Avoid sensitive political topics
• Mobile terminal adaptation needs to be tested in advance
• Indicate the right of final interpretation of the event
Through the above structured plan, combined with the design of voting activities based on current hot topics, the interaction rate of public accounts and user stickiness can be effectively improved. It is recommended to conduct 1-2 topic polls every month to continue to accumulate operational data.
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