What happened to the sesame seeds?
In the past 10 days, discussions about "shaobing" have suddenly surged across the Internet. From social media to news platforms, related topics have remained hot. This article will sort out the recent hot content, analyze why "shaobing" has become the focus, and display key information through structured data.
1. Why did sesame seed cakes suddenly become so popular?

According to data analysis, the explosive spread of the word "shaobing" originated from the following events:
| time | event | heat index |
|---|---|---|
| 10 days ago | An Internet celebrity released a video of "Shaobing Challenge" | 85 |
| 8 days ago | Well-known blogger reveals the secret of making traditional sesame cakes | 92 |
| 6 days ago | The appearance of "sky-high-priced sesame cakes" in a certain city caused controversy | 78 |
| 4 days ago | Shaobing-related emoticons and memes are widely spread | 95 |
| 2 days ago | Many media reported on the topic of cultural inheritance of sesame cakes | 88 |
2. Classification of hot content related to sesame cakes
By analyzing data from the entire network, we divided discussions related to sesame cakes into the following categories:
| Content type | Proportion | Main platform |
|---|---|---|
| Food making | 35% | Short video platform, food blog |
| cultural discussion | 25% | Weibo, Zhihu |
| price dispute | 20% | News websites, forums |
| internet memes | 15% | Social media, chat groups |
| Others | 5% | Various platforms |
3. Top 5 Hot Topics Related to Shaobing
The following are the 5 most discussed topics related to sesame cakes in the past 10 days:
| Ranking | topic | amount of discussion |
|---|---|---|
| 1 | Traditional shaobing vs modern innovative shaobing | 128,000 |
| 2 | Is it reasonable to sell a sesame seed cake for 50 yuan? | 95,000 |
| 3 | Discussion on application for UNESCO World Heritage in making sesame seed cakes | 72,000 |
| 4 | Competition of special sesame cakes from various places | 68,000 |
| 5 | Shaobing Emoticon Contest | 59,000 |
4. Regional distribution of hotness of sesame cakes
There are obvious differences in the attention paid to the topic of sesame cakes in different regions:
| area | heat index | Main discussion content |
|---|---|---|
| North China | 90 | Traditional sesame seed culture |
| East China | 85 | Innovative varieties of sesame cakes |
| South China | 75 | Shaobing price controversy |
| southwest region | 70 | Spread of Shaobing emoticon package |
| Northeastern region | 65 | Shaobing making techniques |
5. Future prediction of the popularity of sesame cakes
According to current trend analysis, topics related to sesame cakes may develop in the following directions:
1.cultural inheritance level: With more discussions on traditional sesame seed making techniques, there may be calls to protect traditional snacks.
2.business innovation level: It is expected that more innovative flavored sesame biscuit products will be launched, driving a wave of “shaobing economy”.
3.Network culture level: Shaobing-related emoticons and Internet slang may continue to ferment and become new popular Internet symbols.
4.price dispute level: The discussion on the pricing standards of sesame cakes may trigger broader socio-economic topics.
5.Tourism and food level: Specialty sesame cakes from various regions may become a new food check-in point and drive the development of local tourism.
Judging from the data, the popularity of the sesame cake topic is expected to continue for 1-2 weeks, during which time there may be new hot events to promote the further development of the topic. No matter from the perspective of culture, business or online communication, the phenomenon of "What's wrong with sesame cakes" deserves our continued attention.
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