How about Guerlain cosmetics? Popular topics and in-depth analysis of the past 10 days across the Internet
Recently, Guerlain, as France's top skin care and makeup brand, has once again become the focus of hot discussion on social platforms. From star product reviews to brand technological innovations, consumers’ discussions on the effectiveness, price and applicability of their products continue to heat up. This article combines the hot data of the entire network in the past 10 days and uses structured analysis to give you a comprehensive interpretation of the real reputation of Guerlain cosmetics.
1. Ranking of Guerlain hot topics in the past 10 days

| Ranking | Topic keywords | Discuss the popularity index | Main platform |
|---|---|---|---|
| 1 | Guerlain Rejuvenating Honey | 9.5/10 | Xiaohongshu, Weibo |
| 2 | Guerlain Imperial Bee Series | 8.7/10 | Douyin, Bilibili |
| 3 | Guerlain lipstick color test | 8.2/10 | Taobao Live, WeChat |
| 4 | Guerlain price controversy | 7.8/10 | Zhihu, Tieba |
2. Analysis of word-of-mouth of star products
1. Guerlain Rejuvenating Honey
As the brand's sales champion, Recovery Honey has dominated social platforms with its dual functions of "repair + anti-aging". In user feedback in the past 10 days, 85% mentioned "strong moisturizing power", but some users with oily skin thought it was "a little sticky when used in summer".
| Advantages | Disadvantages | Applicable skin type |
|---|---|---|
| Effective barrier repair | Price is on the high side (¥760/30ml) | Dry skin, combination dry skin |
| Makeup base without sticking powder | Stronger fragrance | Sensitive skin needs testing |
2. Imperial Bee Double Effect Essence
This product aroused curiosity due to its "one bottle with two tubes" design. In the actual evaluation, the "firming and brightening" effect was well received by users with normal skin, but the feedback from users with mixed skin was that "the absorption speed is average."
3. Disputes over price and cost performance
The controversy in the past 10 days has focused on whether the "lady-level pricing" matches the effect. Data shows that 60% of users believe that "long-term use can be effective", but 25% of young consumers said that "there are more and more replacement products."
| Products | Official pricing | Average price of similar competing products |
|---|---|---|
| Recovery honey | ¥760/30ml | ¥400-600 |
| Double action essence | ¥1280/50ml | ¥800-1000 |
4. Consumer purchasing suggestions
1.Skin type matching is preferred: For dry skin, give priority to recovery honey, and for oily skin, try a sample;
2.Stock up during the event: Brands often launch free-for-purchase activities in Tmall flagship stores;
3.Pay attention to ingredients: People who are allergic to honey should choose Fengzi series with caution.
Conclusion
Guerlain maintains its reputation by relying on its high-end positioning and patented technology, but as market competition intensifies, consumers are paying more attention to effectiveness and cost-effectiveness. It is recommended that you choose rationally based on your own needs and give priority to experiencing at the counter before making a decision.
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