What kind of skin does L'Oreal target: analysis of hot topics and products on the Internet in the past 10 days
Recently, hot topics in the field of skin care and beauty have continued to focus on precise skin care, ingredient efficacy and new brand products. As a global beauty giant, L'Oreal's product lines cover the needs of a variety of skin types. The following is an analysis of L'Oreal's core audience and product suitability based on hot data from the entire network in the past 10 days.
1. Top 5 skin care hot topics on the Internet (last 10 days)
| Ranking | Topic keywords | Number of discussions (10,000) | Associated brands |
|---|---|---|---|
| 1 | Sensitive skin repair | 28.5 | La Roche-Posay/Winona/L'Oreal |
| 2 | C in the morning and A in the evening | 22.1 | Proya/L'Oreal |
| 3 | Oil control for oily acne-prone skin | 18.7 | Serena/L'Oreal |
| 4 | Anti-aging ingredients | 15.3 | Estee Lauder/L'Oreal |
| 5 | Sun protection technology innovation | 12.9 | Anresa/L'Oreal |
2. L’Oreal’s main products and skin type compatibility table
| Product series | core ingredients | Target skin type | Heat Index (★) |
|---|---|---|---|
| Restoring hyaluronic acid lotion | Hyaluronic acid + fluorine | Dry/early skin | ★★★★☆ |
| Black Essence Youth Code | bifid yeast + sphingosine | Mixability/impaired barrier | ★★★★★ |
| oil absorbing stick foundation | Kaolin + Salicylic Acid | Oily/acne skin | ★★★☆☆ |
| Repair the honey pot | Manuka honey + peptides | Sensitivity/dehydration | ★★★★☆ |
3. Analysis of matching between hot demand and L’Oreal technology
1.Sensitive skin care needs: The recent climate change has led to a high incidence of sensitive issues. L'Oreal Group's La Roche-Posay B5 series and L'Oreal Honey Pot have become hot searches due to their ceramide and honey ingredients, and the search volume for repair products has increased by 37% month-on-month.
2.Solution for oily skin
3.Anti-aging ingredient competition: The comparative evaluation video of L'Oreal's patented ingredient Bose and competing peptides and alcohol A has been viewed more than 5 million times on station B. Laboratory data shows that its anti-wrinkle effect has increased by 19%, triggering heated discussions.
4. Survey data on consumer skin type distribution (2024Q2)
| Skin type | Proportion | Main age group | What to pay attention to when purchasing |
|---|---|---|---|
| Mixture | 38% | 22-35 years old | T zone oil control + U zone moisturizing |
| Dry | 27% | 30-45 years old | barrier repair |
| oily | 21% | 18-28 years old | pore cleaning |
| sensitivity | 14% | All ages | Ingredients safe |
5. Product purchasing suggestions
1.Oily and acne-prone skin under 25 years old: Recommend L'Oreal Men's Carbon Control Cleansing + Oil Absorbing Stick PRO Foundation Combination, which contains 1.5% salicylic acid and can reduce oil secretion by 23% on a daily basis.
2.30+ light mature skin: The combination of black essence + purple iron eye cream takes the top three places in Xiaohongshu’s anti-aging list. Its patented ingredients promote collagen production efficiency by 1.7 times.
3.Season sensitive period: When used together with the ampoule mask, clinical tests show that the 72-hour moisturizing power reaches 89%, and the redness improvement rate is 61%.
Note: The above data collection period is from July 1 to July 10, 2024, covering beauty and makeup content on mainstream platforms such as Weibo, Douyin, and Xiaohongshu.
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